Our People

Lyn Mayes

Lyn Mayes

Director

Lyn established Mad World in 2001, to build networks and collaboration between the private sector, NGOs and local and central government to improve New Zealand’s environmental performance.

Lyn studied French and German at Trinity College Oxford. Her early career was in Supply Chain Management before she moved into managing Mergers & Acquisitions and then changed direction to focus on Corporate Communications. Her commitment to sustainable business practices was initially inspired by working with BOC to find alternative fuels for its vehicle fleet which was the 2nd largest in UK. This passion continued at Kimberly-Clark where, as Corporate Communications Director (EMEA), Lyn introduced Sustainability as a Key Performance Indicator at EMEA Board Level.

Lyn is a member of the Institute of Directors and is immediate Past Chair of the Auckland Conservation Board which is a statutory Board appointed by the Minister for Conservation. http://www.doc.govt.nz/about-us/statutory-and-advisory-bodies/conservation-boards/auckland/board-members/

She is also Vice President of Weightlifting New Zealand and has competed competitively around the world for New Zealand at Olympic Weightlifting and holds NZ masters’ records in this sport.

Lyn is also an external appointee to the Board of the Association of Metal Recyclers. 


Ian Mayes

Ian Mayes

Director

Ian has an extensive business background working across Europe and New Zealand carrying out senior roles with Goodman Fielder, DB Breweries and Waste Management. Ian started his career managing operations for home-shopping retailers GUS PLC and Empire Stores early precursors of online shopping.

His areas of expertise include Supply Chain Management, Operations, Strategy Implementation and Service Delivery, and Waste Minimisation and Recycling.

He has led diverse projects including the set up of a tyre shredding plant from scratch; implementing a Planning and Performance programme for a major food company; project managing a new build brewery; and operational responsibility for shipping food worldwide for the Ministry of Defence in the UK.

Ian’s experience working for global FMCG businesses, retailers, government departments and the waste industry bring a unique skill set to Mad World. He specializes in team building, developing resilience and using Key Performance Indicators to deliver change.

Ian has an MBA from the University of Glasgow. He is a former member of the University of Auckland Business School Supply Chain Board.

Joe Mayes

Joe Mayes

Associate

Joe brings an alternative skillset to Mad World, having completed a conjoint bachelor’s degree in Business and Sport at AUT, attaining 1st class honours specialising in international business concepts, sport management and sustainable business practices. Joe was one of only 3 New Zealander’s selected for the prestigious international exchange at Copenhagen Business School in Denmark during his time at AUT. 

Joe worked for Kmart Australia across numerous roles throughout his 6-year stint in the fast-paced retail industry. Instrumental in implementing the ‘Kaizen’ process management within New Zealand’s largest retail branch, as stock-inventory manager Joe helped set procedural standards across the nation.  Joe joined Solstice Group Limited and personally generated over $500,000 in revenue for Solstice’s brands, ranking nationally within acquisitions and sales, before moving into providing a business support role with the recruitment, training and retention of key contractors, as well as managing the acquisition of new sporting clients.

Passionate about sports, Joe has represented his region in football, cricket and hockey, having played for the prestigious MCC during a stint in the UK.

Steve Long

Steve Long

Senior Consultant

Steve Long has over twenty years’ experience of working in the environmental sector in a range of global locations. Steve worked for nearly ten years at the NZ Ministry for the Environment across a variety of roles, including Private Secretary to the Minister, advisor to the CEO on organisational development, manager of the Communications Directorate, and as manager of the Funds Management Team.

Steve is adept in developing engagement between government and industry. He has recently completed an MBA, with a specific focus on the circular economy. Steve supports businesses and international organisations on a range of commercial and development projects and is currently working in South East Asia. Find out a little more about what he got up to here.

Kristie Penwarden

Kristie Penwarden

Communications Consultant

Kristie has more than 19 years’ experience in the public relations/communications industry, having specialised in both consumer/FMCG and integrated marketing communications, and corporate media relations.

Prior to setting up her own freelance communications business, Kristie worked for one of ANZ’s largest PR agencies (PPR NZ, part of WPP) for 17 years, working with a range of clients across a broad spectrum. Kristie also has experience in issues and crisis management, media training and strategic workshops.

Kristie also works in the New Zealand fishing industry, and is a Director on the board of the Deepwater Group, a structured industry alliance of the quota owners in New Zealand’s deepwater fisheries. 

Kristie has won a number of PR Institute of NZ (PRINZ) awards for work covering brand campaign launches and integrated marketing programmes (the Fiji Airways Mid-Air Wedding), creative new product campaigns (The Iams Company, Reckitt Benckiser), and corporate thought-leadership programmes (3M New Zealand).

https://www.linkedin.com/in/kr...