Case Studies

Let's Put Litter in its Place

The Litter Less Recycle More project was a joint initiative between The Packaging Forum and Be a Tidy Kiwi in 2016 to bring industry and the community together to address litter. There had been no national campaign focused on litter since the 1980s; so this new campaign brought together two iconic New Zealand brands, Love NZ and Be a Tidy Kiwi, to kick-start awareness and motivate New Zealanders to think twice before they littered.

llrm final report 2020 e.pdf

The $2.4 million project set out to design and introduce nationally consistent recycling and rubbish bins; positively encourage New

Zealanders to dispose of their rubbish responsibly; and, to reduce the amount of litter around the country.
Councils and industry in partnership have added more than $1 million in-kind contributions increasing the number of bins, servicing the infrastructure and sponsoring the campaign.

Lyn Mayes, Project Manager says that the colours and clear signage are effective.
“In the past, bins have been chosen to blend in with the streetscape, when what we have needed are eye-catching bins that use nationally agreed recycling and waste colours. Eighteen councils have now adopted the new style bins in a move towards
national consistency. We’ve also introduced a moveable bin-frame as a more cost-effective and practical solution for schools and sports clubs.”